Professional Summary
Digital production professional with over 20 years of commercial experience spanning front-end development, digital production and team leadership.
I combine a strong technical foundation with experience leading teams, establishing digital production standards and improving website governance. My work includes accessibility standards, CMS conventions, SEO-friendly content structures and content lifecycle management.
I focus on building scalable processes, strengthening team capabilities and establishing the foundations for consistent, accessible and maintainable digital experiences.
Professional Experience
Digital Production Manager
Optus | Macquarie Park, New South Wales, Australia | June 2025 – Present
- Drive accessibility strategy and implementation across selected optus.com.au projects and digital teams, focusing on WCAG 2.2 requirements.
- Establish accessibility standards, guide implementation and coordinate improvements to support accessibility compliance.
- Develop and maintain digital production standards and governance practices to improve consistency across website management.
- Build scalable processes and foundations that enable producers to adopt best practices, share knowledge and continuously improve.
- Lead a team of digital production professionals and external resources, supporting capability development and consistent delivery practices.
Senior Digital Producer
Optus | Macquarie Park, New South Wales, Australia | July 2019 – June 2025
- Established website management best practices, including CMS folder structures, file naming conventions and content organisation.
- Developed CMS naming conventions to support SEO, consistent content management and website maintainability.
- Defined and documented digital production standards to support consistent website management across projects and teams.
- Established clearer processes for decommissioning outdated web pages and managing content throughout its lifecycle.
- Created reusable documentation and guidelines to help producers adopt consistent practices, build capability and improve digital production workflows.
- Documented onboarding guidance for Optimizely A/B testing, covering setup, usage and measurement practices.
Digital Producer
Optus | Macquarie Park, New South Wales, Australia | January 2016 – June 2019
- Coordinated the production and delivery of website updates and digital initiatives across relevant platforms.
- Worked with stakeholders, designers, developers and content teams to translate business requirements into digital deliverables.
- Managed content updates and website changes, ensuring requirements were understood and delivery activities were coordinated.
- Supported website quality through content reviews, testing and collaboration with technical teams.
- Contributed to the ongoing maintenance and improvement of digital experiences across Optus web properties.
Front End Developer
Dan Murphy's | Surry Hills, New South Wales, Australia | June 2014 – January 2016
Front End Developer
Clemenger BBDO | St Leonards, New South Wales, Australia | July 2010 – June 2014
Front End Developer
4mation Technologies | Surry Hills, New South Wales, Australia | February 2007 – July 2010
Web Developer / Account Manager
SiteSuite Australasia | Broadway, New South Wales, Australia | September 2005 – January 2007
Key Skills
- Content Management Systems (CMS)
- Adobe Experience Manager (AEM) Cloud
- Web Content Accessibility Guidelines (WCAG)
- Jira
- Optimizely
- Digital Governance
- Search Engine Optimization (SEO)
- Digital Production
- Salesforce Commerce Cloud (SFCC)
- Team Leadership
- Stakeholder Management
- Google Analytics
- Confluence
- Brightcove
Education
Diploma, Website Development
Ultimo TAFE | 2002 – 2004